Permapuppy

OK Its not hard to do but I am very very confused. I just got an email from Borders with the weekly deals and such. Right at the top is a picture of a cute puppy and it says "the perfect gift "Permapuppy , it never grows old" then there is a clip of an add to watch. At first sight I thought it was some computerized game for kids (Ash has recently asked for VMIGO for Christmas which is a handheld dog console thingy) Then I thought maybe its a book. But then when you click on the link to go to the site for more information, It takes you to a site on genetics. Its like something in the movies. YOU know that I don't read the paper, or watch the news so what the heck!! Is this for real?? and why would some place that I love (Borders) be advertising for some sort of scum like this!!!